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Fuji Jari Carbon 1.1 review a fascinating fence-sitter

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11:51
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Fuji’s a brand with a long and sometimes turbulent past. First founded in Japan at the turn of the last century, the brand built a following at home by importing American goods, but by 1919 it had begun making bikes in Japan and exporting them across the Asian region, and eventually, back to America.

By the 1970s, Fuji was a global pioneer in road cycling – the first manufacturer to introduce Shimano Dura-Ace and the first to sell a 12-speed bike – with a nostalgia-fed place in the American cycling pantheon similar to Schwinn.

The good times didn’t last. By the 1980s, Fuji had missed the mountain bike boom, and by the 1990s, it had fallen on hard times. Just before its centenary, Fuji declared bankruptcy.

The brand has revisited this pattern over the past couple of decades, playing musical chairs among a number of different investment groups and conglomerates. But in 2019, Fuji and its stablemates – Kestrel, Breezer and SE – finally found stability under the Advanced Sports umbrella, itself owned by another international business group.

That year, Fuji released the Jari Carbon.

Now, with that origin story, you might be forgiven for thinking that Fuji’s designers might have had one foot out the door. Fuji is a brand rich on heritage but somewhat light on cachet, and the release of their flagship gravel bike could easily have been an afterthought.

What’s pleasantly surprising is how little that is the case.

See the full review at:
https://cyclingtips.com/2021/02/fuji-jari-carbon-1-1-review-a-fascinating-fence-sitter

Music by Epidemic Sound

Includes paid promotion: Our second Field Test was done in partnership with Ride High Country, the tourism and advocacy group responsible for cycling within Victoria’s North East region. We thank them for their support in being able to produce this series.

Fuji Jari Carbon 1.1 review a fascinating fence-sitter

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